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Case Studies

Finn O’Hara – Silhouette

Photograph of the blog post author, Ryan Cahalin

Ryan Cahalin

17.8.2022

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Our Breakdown of Finn O’Hara’s Music Promotion campaign with Music Gateway.

Young singer-songwriter Finn O’Hara burst onto the pop scene with the release of his debut single ‘Silhouette’. The song is a stripped-back single filled with soft piano chords and emotive vocals. Hailing from Dublin, Ireland, Finn has been a keen performer from a young age. Finding his love for songwriting during the pandemic, music was a powerful outlet for Finn. Delving deep into his own personal thoughts and feelings, Finn took relatable lyricism to new heights, as he sings on the familiar feeling of being unable to escape the past. 

Check out our results for Finn’s campaign with us on the single:

Press & Radio:

  • Top 20 World Indie Music Charts
  • Support from Music Crowns, The Stumble Upon & Mystic Sons

DSP:

  • Over 600k Spotify streams
  • 550% increase in Spotify Followers
  • 1500 Playlist adds

Digital:

  • 200k+ TikTok views
  • 83% increase in YouTube subscribers
  • Premium Site Advertising across Spin, Rolling Stone, NME etc
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