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Spotify Promotion

Promote your music on Spotify & grow your fanbase

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Spotify Playlist Placement

Music Gateway is proud to have nurtured years of invested relationships with professional curator networks and their organic playlists. Through these, your songs are matched to the best playlist according to your style and genre. This makes sure your music is heard by the right audience and receives real, organic streams and followers.

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How it works

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You and your music

We listen to your tracks and look at what playlists suit your style best

Time to talk

We discuss your needs to decide on the best approach for your campaign

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Let The Numbers Do The Talking

We work with our trusted global network of curators to produce optimal results in all our campaigns


Curator Network

Each year


Each Year


Want to Know What Our Artists Think?

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Spotify Editorial and Featured Playlists

We work with incredible high-traffic and sought-after playlists and only pitch to those with the right fit and genre to best represent our clients. Placing your music in the right playlists is important to us, as it is a vital part of making sure your music reaches an audience suited to you - which helps build your fanbase, grow your reach and get maximum plays.

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If it’s cheap - it’s probably bots

When you create a Spotify Promotion campaign with Music Gateway you will only ever receive organic streams from real organically grown playlists.

Spotify is clamping down on bot-streamed accounts - which are easily identifiable - with some artists finding themselves having tracks struck off, losing bot-grown followers and some even receiving a lifetime ban.

You should never be charged for plays.

Instead, we pitch to our trusted professional network to secure placements and subsequent plays based on the strength of an artist’s music, not how much you can pay.

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Spotify Official Partner

MG is Proud to be a Spotify Preferred Partner

We are thrilled to be recognized as a Spotify Preferred Partner, which signifies that our distribution service is actively endorsed by Spotify for artists and labels worldwide.

For our artists, this means:

  • Immediate artist profile validation upon submission
  • Exceptional metadata accuracy
  • Advanced features to prevent copyright violations
  • Comprehensive collaboration with Spotify For Artists for artist growth support
  • Swift, dependable distribution maintaining superior quality
  • Providing Spotify Artist IDs for accurate profile mapping of releases
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The Best Organic Spotify Promotion Tips

Wondering about Spotify Promotion? Well since Spotify’s launch in 2006, it has grown in popularity and is currently boasting a whopping 271 million users including some of the most amazing top Spotify playlist curators. That’s a huge amount of potential fans for your latest release and the average Spotify user spends hours daily using the platform! However, there’s so much more to releasing a single than just uploading it to Spotify. 

The streaming platform provides a range of promotional tools to help boost your fan engagement – to drive in those much-wanted Spotify streams and royalties! Spotify Music Promotion is one of the strongest ways to get your music heard and your brand seen and is considered by many to be one of the best music promotion services for independent musicians and producers.

How To Increase Your Spotify Streams

spotify promotion

Knowing how to promote your music on Spotify is a valuable part of free playlist promotion. Using Spotify offers artists the chance to get their music more widely heard and knowing things like where to post Spotify playlists, how to generate organic Spotify promotion and when to start a Spotify campaign for artists can give you a head start. It is one of the most popular forms of music promo and for good reason.

Increasing Spotify streams organically requires a strategic approach to music promotion. First and foremost, creating high-quality, relatable music is the foundation. Once that’s in place, artists should leverage social media platforms to share snippets, and behind-the-scenes content, and engage with fans. 

Collaborating with other artists or featuring on popular playlists can also boost visibility. Additionally, artists can utilize music blogs, online radio stations, and music review sites to showcase their tracks to a wider audience. Hosting live events, virtual or in-person, can create buzz and direct fans to Spotify. 

Lastly, understanding Spotify’s algorithm and optimizing track metadata ensures that the music reaches the right audience. Organic growth takes time, but with consistent effort and genuine engagement, artists can significantly increase their streams.

How To Pitch Songs For Spotify Playlist Promotion & Spotify Promo

Spotify Playlist Promotion

Every artist dreams of having their music placed in an official Spotify collaborative playlist. Not only does it introduce your music to potential new fans, but playlist promotion also generates a monumental amount of streams (and we all know what streams equal). 

But, how do you get your next release placed on an official Spotify promotion artist playlist? Well, here’s how: Before you release your next single to the world, first upload it to Spotify for Artists. It’s really important that this is done before you release! Simply log into your Spotify for Artists account and click Pitch A Song.

How To Get On Spotify Playlists

Pitching your next release puts your music directly in front of Spotify curators – Just what you need to land one of the big official playlist placements! Playlist promotion on Spotify will also add your song to your followers’ Release Radar Playlists, ensuring all your fans know about your latest single and listen to your music.

You should also submit your music to Spotify Editorial Playlists, as they enjoy some of the highest streams on Spotify and so are the holy grail for independent artists. And this should come as standard for every release to increase your chance of getting placed.

Finding the best Spotify playlist promotion it’s not as simple as just pitching and waiting. Your Spotify playlist promo account needs to have fan engagement for Spotify curators to take an interest – it’s the music business after all! This is one of the first steps in Spotify music promotion. 

Ask your fans and target audience to follow you on Spotify and add your music, especially your latest release, to their own playlists. The more traction your music has, the more likely you are to be placed in a big playlist and the greater success of your playlist promotion. Once you you get placed on a playlist push it to your socials and everywhere!

Make sure you share all playlists that include your music on social media and always tag Spotify in the post. You never know who’s watching! Record labels are known to keep a firm eye on Spotify listening to high-profile playlists.

Using Spotify’s Official Branding

How to promote music on Spotify

Sharing your music online is one of the best ways to get the word out. However, be smart about sharing information. We’ve already established that your Spotify account needs lots of engagement to interest the big Spotify curators. Therefore, you might as well include links to your Spotify account in your social media posts. 

Sharing Spotify links on Facebook, Twitter and Instagram will create a Spotify player, allowing potential fans to quickly consume your music – All whilst boosting your streaming algorithms on Spotify itself.

You can also integrate ‘follow me’ buttons and Spotify players into your artist website, allowing fans to engage with your Spotify artist profile account without leaving your site. It’s all done by copying and pasting a simple piece of code, available on Spotify for Artists. This code works with the majority of website builders and social media platforms. Be sure to include Spotify links on all of your platforms – you really want to release new music everywhere and get the word out. 

The streaming platform has made its official branding (Fonts, Logos, Images) available to artists to aid their real Spotify promotion. Try creating interesting artwork for Instagram – a never-before-seen band photo perhaps? Include the Spotify logo in the corner of the photo to help soft sell your music on the platform and boost Spotify plays. 

Spotify also offers Promo Cards, also known as Spotify Cards or music cards, which are customizable graphics designed for artists. These can be shared with fans to promote individual tracks, and albums, or even to highlight when an artist is featured on top playlists.

Pre-Release Strategies

spotify promotion packages

Unless your music is consumed by the masses, it’s very unlikely that releasing a track with no prior Spotify promotion service will make an impact. The song will likely be swept under the carpet. Nobody will know it exists. 

Even if you have a large following, it’s always wise to promote your latest release. Spotify premium promotion companies can help you with this, but you can also attempt to do it yourself if you have a lot of time on your hands!

Want to know how to promote music on Spotify? Here is some advice and tips on how to promote song on Spotify when planning your next release.

Top Tips for Spotify Promotion

  • Build interest over a period of weeks prior to the release. This is a really obvious free Spotify promotion technique, but it’s really important to create a buzz around your new song before it’s even launched. It can also help increase your chance of Spotify playlist placement on Highly sought-after playlists.
  • This will ensure people will rush to stream/download it the second it’s available. Social media posts hinting at a new song are great, to begin with, but get boring really fast. Be creative. Share short clips of the chorus on Instagram stories and contact the music press for reviews. 
  • Utilise your mailing list. Hopefully, you’ve been building a large bank of emails when you gig. A fan’s email is one of the most valuable things they can give you. 
  • In a world of digital streaming, advertising and audio ads, sending a direct and personal email to each of your fans, telling them about your latest single really goes a long way. You’ll find fans engage with you more through email updates than they will from a simple Facebook post.  
  • Run a Pre-Save campaign on Spotify. Like Pre-Order campaigns of old, a pre-save campaign allows fans to order your song on streaming sites like Spotify. The second your track is released, it’s placed directly into a fan’s playlist of their choosing. A great way to boost your Spotify promotions and drive engagement on your Spotify account! 
  • Some pre-save campaigns use Spotify sign up promotion. This is where you request the fans’ email addresses before giving access to the pre-save, which is a powerful way to build that important mailing list! 

Boost Your Chances

  • Boosting social media posts is a fantastic way to ensure fans see your content. Platforms like Facebook are always changing their algorithm. More often than not, only a small percentage of your fan base actually sees what you post online. 
  • Boosting posts can be a great way to ensure your fanbase sees what you have to say. If you’re posting about a new release, only promote the post to your current fanbase. You’ll receive more Spotify profile engagement from existing fans than you will from someone who has never heard of you. 
  • Update old YouTube video descriptions so they contain links to your new music. There’s nothing worse than discovering a new band but not having a clear path to hear their latest release. When you promote a Spotify song, make sure to update any links to your music that may exist. YouTube video descriptions are simply one of the most common and easiest to update!
  • We don’t recommend you buy Spotify plays, as free Spotify playlist promotion always works best. Deciding to buy Spotify streams is a bad idea – even though it seems like a quick win, Spotify will see that it is fake and this can lead to your music being removed, or worse still, your whole profile banned. Real, organic Spotify promotion is the only way to go if you want your growth to be sustainable!


promote spotify

TikTok is a fast-growing social media platform, especially among the younger demographics. With its current popularity, it would be wise to capitalise on the potential engagement. 

Like Instagram, TikTok allows you to embed music from Spotify into your posts. Maybe it’s worth contacting a few friends who use the platform and asking them to include your music in their videos. You never know, their TikTok could go viral, bringing your music with it!

Finding a Spotify Playlist Promotion Service

Spotify can make an artist overnight if your music is placed in the right playlist. That’s why so many are desperate to place their song in front of Spotify curators. The best thing about it is it’s very achievable if you follow the right steps in understanding how the Spotify algorithm works and moving with the music markets. When it comes to Spotify promotion free options can still help you.

My final piece of advice would be: Don’t rush your release. Take your time to plan every movement, every post. With Spotify song promotion you can utilise Facebook scheduler to schedule a month’s worth of posts in advance, each including a link to your Spotify account. Plan smart and creative ways of engaging fans to drive your Spotify engagement – stand out from the crowd!

Pitching your music for greater monthly listeners and reaching more professionals in the music industry has become a key strategy for running promotion campaigns for artists. There are so many opportunities to promote Spotify playlist account and music, so there’s no reason why you can’t reach larger audiences every day – and Music Gateway offers cheap Spotify promotion packages to suit every budget.

Get a Spotify promotion package! Getting help with music promotion services from Spotify promotion companies can help you on your way. Instead of cutting corners with questionable services like Fiverr Spotify promotion, get in touch with our experienced promotions team who will provide extensive advice on choosing a Spotify promotion, and can give you all the guidance you need to skyrocket your career and boost your Spotify!

And with Music Gateway you can even submit for free Spotify playlist Submission on one of the MG curated playlists, which will give you even more organic Spotify plays

The sky is your limit. Good luck!

spotify promotion 3 months

Spotify Promotion FAQs

Will this be legit Spotify promotion? 

Absolutely! All our Spotify Promotion packages are built to provide the best results for each individual artist. We strongly advise against ever purchasing paid stream services as these can have an adverse effect on your presence on your Spotify artist promotion – and can even get you banned. 

You want to get your music playlisted by real people who become or can attract real fans. Playlisting on Spotify is the way to grow your audience and get more plays, so concentrate on good editorial pitches

How much is a Spotify promotion campaign?

We understand that every artist has different needs, so we tailor our packages on an individual basis, dependent on goals and budget, to make sure every artist gets exactly what they need. When you buy Spotify promotion services with MG you are guaranteed professional, fully managed and visible results.

Pagar Spotify – ¿Debo pagar por las transmisiones de Spotify?

Nunca! Nunca debes pagar por reproducciones y transmisiones con bots, ya que, en última instancia, esto podría resultar en que tu música sea eliminada de la plataforma o incluso que recibas una prohibición total del uso de Spotify. Spotify Pagar? Nunca!

Is Musicvertising and Artist Push Legit to pay for streams?

Is Musicvertising legit? We would strongly advise against companies that offer paid packages for streams in a very short space of time,  and musicvertising reviews would suggest that they are botted or fake streams that are not organic and that could actually be detrimental to your artist growth instead of helping it.

Frequently Asked Questions

You should always choose a company that offers proven organic streams like Music Gateway or uses verified Chart Metric Playlists like Major Marketing Academy for peace of mind. If someone is offering 100000 Spotify plays free then it’s likely to be too good to be true! When it comes to Spotify cheap doesn’t necessarily mean good.

Should I Use Spotify Promo Cards?

Absolutely! Anything you can do to promote your music streams in a visual way is a benefit. So promotional cards, or an artist card or a Spotify lyric card maker will help support your music on the platform. Using all marketing strategies that you have available to you, including Spotify ads for artists, creating and sharing music fans will resonate with you more.

Is Spotify the only Music Streaming platform I should target?

Try and get your music heard on as many platforms as possible! Yes, Spotify is the holy grail to many, but making sure you are on as many DSPs (music streaming services) as possible will increase your reach, listens and following.

Important Questions

Should I buy plays Spotify?

Spotify streams buy tactics are not recommended if you are serious about getting your music to the top. In fact, when it comes to Spotify plays buy you fans, but buying plays will only buy you a bad reputation with Spotify and a potential ban. 

The Spotify panel have a knack for knowing what’s organic and what’s botted. Long-term use of botted streams will have a catastrophic effect on your profile – and you as an artist. So don’t buy streams!

The best way is to make sure you submit to Spotify Playlist Editorial with a great pitch, be patient and grow your fanbase through good music, great marketing and dedication. The best Spotify Promotion is organically grown.

You may see adverts to buy Spotify plays cheap but this is a false economy. Cheap Spotify plays are still bought streams – not organic.

How long are Spotify campaigns?

When it comes to the duration of campaigns for Spotify Promotion 3 months is a good amount of time to see real results.


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